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Bray began in the heart of a home kitchen during the pandemic of 2020, when founder Jonathan Lim started baking sourdough — not for fame, but for family, neighbors, and a sense of comfort in uncertain times. What started as a small act of care grew into something much bigger.
Jonathan wasn’t chasing perfection. He was solving a problem.
Artisanal bread was often too hard, too sour, and too “atas” for the everyday Malaysian. So he crafted a solution: Malaysian-adapted sourdough — featuring a soft crumb, thin crust, with just the right tang — bread that could be enjoyed around every family table, by both kids and elders alike.
As word spread, demand soared. Bray evolved from a humble home operation into a full-fledged bakery, rooted in one core mission: to bring better bread to Malaysian households. But our journey wasn’t without trials.
In 2022, Bray faced a major setback — a broken partnership and a mountain of debt. It was a tough season that taught us a hard truth: Passion alone isn’t enough — people want value. But in the struggle, we found something more valuable: purpose.
Jonathan chose transparency over pride. When times were tough, everyone knew. That openness became the glue holding the team together. Failure wasn’t hidden — it became part of our mission. We rebuilt Bray not just as a bakery, but as a second chance — for ourselves, and for others.
Today, Bray is powered by people — bakers, servers, creators, even former failed business owners — many without formal F&B backgrounds. But all of us were given a chance: to grow, to serve, and to create something meaningful. Our culture was forged not in comfort, but in crisis — built on conviction, grit, and grace.
Bray isn’t just built on flour — it’s built on people. Every loaf you buy supports real dreams, second chances, and a better future for the food industry in Malaysia.

In the Waterfront of Desa Park City, 163 Mont Kiara, Centrepoint and more kiosk upcoming soon. Bray To Home is the newest store by BRAY – born from a dream to bring bread and butter moments to every neighbourhood. Made from our very own sourdough starter you can now explore our signature bakes, or simply discover your next favorite cafe near me, Bray To Home is where passion meets purpose.
What started in Kuala Lumpur is now growing — with plans to expand to Penang, Johor, and Singapore, Bray continues its mission of turning passion into reality. A space for the best cafes KL seekers and for individuals dreaming of a meaningful career switch too. A place where learning thrives, culture is kind, and great products are born out of grit, creativity, and conversation.
BRAY is for the passionate — and now, it’s coming home to you.



